Analysis explores factors affecting tourist attitudes toward e-tourism, suggesting key implications for practice.
This paper examine the influence of five variables on attitude tourist: perceived ease of use, perceived usefulness, self efficacy, domain specific innovativeness, and experience. The analysis attitude tourist toward e-tourism usage gauges the moderating role of e-trust. A sample of 216 tourist of was analyzed using structural equation modeling. Result show that perceived ease of use, perceived usefulness, domain specific inovativeness, and experience significantly influence attitude tourist. E-trust moderates the impact of e-tourism usage. These results entail a better understanding of specificities, with practical actions for addressing their real needs and expectations. The study limitations, implications, along with directions for further research are discussed.
No takes yet. Share an insight, caveat, or question.
Wibasuri et al. (2019) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: