What question did this study set out to answer?

This study examines how price, brand, and store information influence buyers’ perceptions of product quality, value, and purchase intentions.

Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

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Randomized trial examines how price, brand, and store information impact product evaluations, indicating significant perceptions and intentions.

This study examines how price, brand, and store information influence buyers’ perceptions of product quality, value, and purchase intentions.
Experimental design to evaluate the effects of price, brand name, and store name on purchase evaluations
Analysis of buyer perceptions and willingness to buy based on different extrinsic cues
Price positively influenced perceived quality but negatively affected perceived value and willingness to buy.
Favorable brand and store information significantly improved perceptions of quality, value, and purchase intentions.

Dodds et al. (1991) studied this question.

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Randomized trial examines how price, brand, and store information impact product evaluations, indicating significant perceptions and intentions.