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This research aims to investigate how emerging technologies like VR and AR transform journalism practices and audience interaction.

April 17, 2026Open Access

Immersive Journalism and Emerging Technologies: Transforming News Media in the Age of AI, XR, and Metaverse

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This research aims to investigate how emerging technologies like VR and AR transform journalism practices and audience interaction.
Utilized a mixed-methods approach combining quantitative surveys and qualitative focus groups
Focused on Generation Z's interaction with immersive technologies
Evaluated adoption of XR media in newsrooms while addressing ethical challenges
Found that immersive storytelling enhances audience understanding and engagement
Highlighted opportunities for two-way communication and new ethical considerations in journalism
Identified unique challenges related to credibility in virtual environments

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This dissertation explores immersive journalism's impact on audience engagement in Generation Z, suggesting new ethical guidelines for news media.

Ιωάννα Γεωργία Δ. Εσκιάδη (2026) studied this question.

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This dissertation explores immersive journalism's impact on audience engagement in Generation Z, suggesting new ethical guidelines for news media.