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January 1, 2026International Journal of Globalisation and Small Business

Prioritising barriers to E-commerce adoption in Indian MSMEs: a fuzzy AHP approach

Anita Sengar Tarun Dhingra Shambhu Sajith

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Key Points

The aim is to identify and prioritize the barriers that hinder e-commerce adoption in Indian MSMEs.
Employed fuzzy analytical hierarchy process (AHP) methodology
Focused on small and medium enterprises (MSMEs) in India
Collected data on barriers to e-commerce
Analyzed barriers using fuzzy logic techniques.
Identified key barriers such as lack of digital literacy and infrastructure deficiencies
Prioritized barriers based on their impact and significance
Provided insights for MSMEs to improve e-commerce adoption strategies.

Implication

This analysis identifies barriers to e-commerce adoption in Indian MSMEs, suggesting ways to enhance digital transition.

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Cite This Study

Sengar et al. (2026) studied this question.

synapsesocial.com/papers/69e1d0165cdc762e9d8592d2 https://doi.org/10.1504/ijgsb.2026.10077731

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