Decoding Quick Commerce Adoption in India using A Fuzzy DEMATELFuzzy AHP Approach: Interplay of Drivers, Barriers, and Consumer Intent

Vijay Kumar Jain; Shrish Singh; Shivendra Singh; Mohd Salman Shamsi; Anu Gupta; Pankaj Kumar

doi:10.1504/ijtpm.2027.10080177

July 24, 2026International Journal of Technology Policy and Management

Decoding Quick Commerce Adoption in India using A Fuzzy DEMATELFuzzy AHP Approach: Interplay of Drivers, Barriers, and Consumer Intent

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Key Points

The aim is to explore the interplay between drivers and barriers affecting quick commerce adoption in India.
Utilized Fuzzy DEMATEL to analyze relationships between various factors
Employed Fuzzy AHP for prioritizing critical drivers and barriers
Focused on consumer intent within the quick commerce sector
Identified key drivers for quick commerce adoption and their relative importance
Highlighted significant barriers that hinder consumer adoption
Demonstrated intricate relationships between drivers and barriers affecting consumer intent

Implication

This analysis uncovers the relationship among drivers, barriers, and consumer intent in quick commerce adoption in India, suggesting key implications for stakeholders.

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Cite This Study

Jain et al. (2026) studied this question.

synapsesocial.com/papers/6a65a6f2d3aea3239cd7812b https://doi.org/10.1504/ijtpm.2027.10080177

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Decoding Quick Commerce Adoption in India using A Fuzzy DEMATELFuzzy AHP Approach: Interplay of Drivers, Barriers, and Consumer Intent

Key Points

Implication

Discussion

Cite This Study

Decoding Quick Commerce Adoption in India using A Fuzzy DEMATELFuzzy AHP Approach: Interplay of Drivers, Barriers, and Consumer Intent

Key Points

Implication

Discussion

Cite This Study

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