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May 26, 2026International Journal of Management Practice0 citations

Decoding user intent: funnel-based analysis of organic search snippets in financial services

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MAMohit AgrawalNKNusrat KhanFKFehmina KhaliqueGovernment of Uttar Pradesh

Key Points

  • This research aims to decode user intent in financial services through an analysis of organic search snippets.
  • Conducted funnel-based analysis of organic search snippets
  • Focused on financial services industry
  • Utilized a quantitative framework for evaluation
  • Identified distinct user intent patterns in search snippets
  • Showed variations in engagement metrics based on intent
  • Observed significant differences in click-through rates across snippet types

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Agrawal et al. (2026) studied this question.

synapsesocial.com/papers/6a153a88b5d9c58d83e8d1behttps://doi.org/10.1504/ijmp.2027.10078701
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