What question did this study set out to answer?

The research aims to understand how automated social presence dimensions in AI tour guides affect tourists' engagement and behavioral intentions.

Exploring How AI Tour Guides' Automated Social Presence Influences Tourist Flow Experience and Behavioral Intentions

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Examines how AI tour guides enhance tourists' experiences and intentions, suggesting improved service design.

The research aims to understand how automated social presence dimensions in AI tour guides affect tourists' engagement and behavioral intentions.
Analyzed 413 valid questionnaire responses from tourists.
Utilized partial least squares structural equation modeling to capture relationships among constructs.
Employed fuzzy-set qualitative comparative analysis to identify configurations for high behavioral intentions.
Identified positive effects of social affability, empathy, responsiveness, communication versatility, and competence of AI tour guides on tourists' flow experience and intentions.
Established that flow experience mediates the relationship between social presence and behavioral intentions.
Discovered four specific configurations that lead to high behavioral intentions.

Liu et al. (2026) studied this question.

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