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October 16, 2012Journal of Marketing Research

Low-Stakes Opportunism

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Authors

SJSandy D. JapEmory UniversityDRDiana C. RobertsonUniversity of ZurichARAric RindfleischUniversity of Illinois System

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Cite This Study

Jap et al. (2012) studied this question.

synapsesocial.com/papers/69e40210d56a92db71a46e2ahttps://doi.org/10.1509/jmr.10.0121
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