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April 19, 2026Journal of Distribution and Management ResearchOpen Access

A Comparative Analysis of Sustainable Consumption Behavior between Recycling and Upcycling Products

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Authors

JPJunseok ParkJKJAE YOUNG KIMYWYini Wang

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Overview

This analysis compares buying intentions and behaviors for recycling and upcycling products, suggesting implications for marketing strategies.

Key Points

  • This study aims to investigate how consumers' buying intentions differ between recycling and upcycling products, focusing on key predictors.
  • Data collected via an online survey of 300 consumers
  • Participants provided insights on green products using a 5-point Likert scale
  • Reliability tests and confirmatory factor analyses were conducted to ensure measurement validity
  • Future-oriented time perspective significantly impacts buying intentions for upcycling products
  • Social norms have a notable effect on purchasing intentions for recycling products
  • Buying intentions of green products significantly influence actual buying behavior

Cite This Study

Park et al. (2024) studied this question.

synapsesocial.com/papers/69e4713b010ef96374d8dd1bhttps://doi.org/10.17961/jdmr.27.04.202408.51
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