Factors influencing continuance intention towards eLearning: a TAM and ECM approach in higher education

Key Points

• To identify factors influencing students' continuing intention to use eLearning in higher education environments.
• Utilized the Technology Acceptance Model (TAM) to assess user acceptance and satisfaction.
• Applied the Expectation Confirmation Model (ECM) to evaluate user experience and confirmation of expectations.
• Surveyed students enrolled in eLearning courses to gather data on their perceptions and intentions.
• Identified key determinants such as user satisfaction and perceived ease of use significantly influence continuance intention.
• Showed that positive user experiences enhance the likelihood of continued eLearning engagement.
• Revealed gaps in expectation versus actual outcomes which inform necessary improvements in eLearning platforms.