Factors influencing continuance intention towards eLearning: a TAM and ECM approach in higher education

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Key Points

To identify factors influencing students' continuing intention to use eLearning in higher education environments.
Utilized the Technology Acceptance Model (TAM) to assess user acceptance and satisfaction.
Applied the Expectation Confirmation Model (ECM) to evaluate user experience and confirmation of expectations.
Surveyed students enrolled in eLearning courses to gather data on their perceptions and intentions.
Identified key determinants such as user satisfaction and perceived ease of use significantly influence continuance intention.
Showed that positive user experiences enhance the likelihood of continued eLearning engagement.
Revealed gaps in expectation versus actual outcomes which inform necessary improvements in eLearning platforms.

Exploratory analysis reveals factors impacting eLearning adoption in higher education, suggesting improvement areas for institutions.

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Alnaqeeb et al. (2026) studied this question.

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