What question did this study set out to answer?

The study aims to investigate how social media influences consumer purchasing behavior in Odisha's handicraft market.

April 22, 2026Siddhant- A Journal of Decision Making

Consumer Behaviour and Social Media Influence on Odisha’s Handicrafts Markets

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The study aims to investigate how social media influences consumer purchasing behavior in Odisha's handicraft market.
Utilized primary and secondary data from interviews, questionnaires, and observations.
Conducted a mixed-method approach to gather insights from artisans, marketers, and consumers.
Analyzed data from journals, books, and digital marketing information.
Social media enhances visibility and authenticity of handicraft products.
Consumer feedback on social media influences buying decisions regarding quality and price.
Effective social media strategies can empower artisans and promote cultural preservation.

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Implication

This mixed-method study examines the impact of social media on consumer behavior in Odisha's handicraft markets, suggesting a pathway for economic empowerment.

Cite This Study

Pattanaik et al. (2024) studied this question.

synapsesocial.com/papers/69e866ad6e0dea528ddeb03d https://doi.org/10.5958/2231-0657.2024.00003.8

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Implication

This mixed-method study examines the impact of social media on consumer behavior in Odisha's handicraft markets, suggesting a pathway for economic empowerment.

Consumer Behaviour and Social Media Influence on Odisha’s Handicrafts Markets

Key Points

Discussion

Implication

Cite This Study

Consumer Behaviour and Social Media Influence on Odisha’s Handicrafts Markets

Key Points

Discussion

Implication

Cite This Study

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