Qualitative research reveals social media's dual impact on marital relationships among university students, indicating significant generational differences.
The increasing integration of social media into daily life has raised concerns about its influence on the stability and quality of marital relationships. This study investigates the perceived impact of social media on marital relationships among Generation Y (Millennials) and Generation Z students at Al-Hikmah University in Nigeria. A qualitative research design was employed, involving semi-structured interviews with ten purposively selected participants from undergraduate and postgraduate levels. Data were analyzed using thematic analysis to identify patterns in participants’ perceptions and experiences. Findings indicate that social media exerts a dual influence on marital dynamics, functioning both as a facilitator of communication and a source of relational strain. Positive effects include enhanced connectivity, particularly in long-distance relationships, and access to online resources for conflict resolution and counselling. Negative effects emerge from exposure to idealized portrayals of marriage, which contribute to unrealistic expectations, jealousy, mistrust, and dissatisfaction. Generational differences were evident, with Generation Y showing a stronger orientation toward traditional commitment, whereas Generation Z demonstrated greater openness to redefining marital norms. These findings highlight the complex role of social media in shaping contemporary marital expectations and relational experiences.
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Dawodu et al. (2025) studied this question.
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