The Effect of Cultural Intelligence and Personal Initiative of Members of SMEs on Creative Self-efficacy: The Mediating Effect of Reciprocity and Trust

Purpose: How can creative ideas be realized by increasing the creative self-efficacy of small and medium-sized enterprise members? The question is for research purposes. After identifying the importance and interrelationship of the variables most needed f or SMEs, It is intended to present a desirable development direction that can contribute to the development of organizations and members of SMEs. Research design, data, and methodology: A survey was conducted on members working at small and medium-sized enterprises across the country and received 200 questionnaires. Based on the final 186-part questionnaire data faithfully completed, research data analysis was conducted on the effect of cultural intelligence and Personal initiative on creative self-efficacy through reciprocity and trust using statistical analysis programs SPSS 23.0 and SmartPLS 3.0 Results: First, metacognitive cultural intelligence had a positive (+) effect on creative self-efficacy through reciprocity, but a negative (-) effect on creative self-efficacy through trust was confirmed. Second, motivational cultural intelligence confirmed a positive (+) effect on creative self-efficacy through reciprocity and a positive (+) effect on creative self-efficacy through trust. Third, Personal initiative also confirmed a positive (+) effect on creative self-efficacy through reciprocity, and a positive (+) effect on creative self-efficacy through trust. Implications: In the current situation where research on cultural intelligence targeting foreigners with cultural differences is concentrated, it is of great significance that research on cultural intelligence was conducted on members of domestic SMEs.