This study aims to clarify the influence of airlines’ corporate trust and selection attributes on customer satisfaction. Through this, we aim to provide useful measures for airlines to establish customer-centered marketing strategies and improve customer satisfaction. To achieve the purpose of this study, data was collected by conducting a questionnaire on passengers who used airlines in the past two years and analyzing the results. The airline selection attributes promoted the formation of trust in the company, and it was confirmed that corporate trust had a direct and significant effect on consumer satisfaction. This suggests that the more customers trust the airline, the more positively they evaluate the service experience, which increases satisfaction. It shows that the airline selection attribute can act as an independent factor in forming satisfaction.
Kim et al. (Sun,) studied this question.