Representations of Schools in Regional Newspapers and Possible Impact on Teacher Recruitment

This study examines how regional newspapers in Norway portray schools and the teaching profession, and how such representations may influence teacher recruitment. Drawing on theories of mediatization and discursive power, the analysis reveals that media narratives are ideologically charged and contribute to shaping public perceptions of teaching as a profession in crisis. Structural changes, such as school centralization and free school choice, further complicate recruitment, particularly in rural areas. While negative portrayals may deter potential applicants, they also highlight systemic issues that warrant political attention. The study concludes that media representations might play a significant role in influencing attitudes toward teacher education and recruitment.