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April 25, 2026Journal of Distribution and Management ResearchOpen Access

Canadian Traditional Markets History and Cases of Marketing Strategy

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Authors

WKWONKYUM KIM

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Overview

Literature review and case analysis reveal implications for marketing strategies in traditional markets in Korea.

Key Points

  • This research aims to explore the development of traditional markets in Canada and derive marketing strategies applicable to Korea.
  • Literature review on traditional markets' development in Canada
  • Case analysis of Granville Island Market and St. Lawrence Market
  • Interviews and visits to selected markets were conducted for firsthand insights.
  • Canadian traditional markets began in the 1800s, influenced by early European settlers.
  • Granville Island Market caters to tourists with a tailored retail mix; St. Lawrence Market focuses on local residents.
  • Identifying market location, customer demographics, and cultural characteristics is crucial for effective marketing strategies.

Cite This Study

WONKYUM KIM (2023) studied this question.

synapsesocial.com/papers/69ec593e88ba6daa22dab3e5https://doi.org/10.17961/jdmr.26.01.202302.157
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