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April 25, 2026Journal of Distribution and Management ResearchOpen Access

The Effect of Quality attributes of Mobile Shopping Mall on Satisfaction, Trust, and Intention to Continuous Use Due to the Spread of Untact Culture

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Authors

SKSi-Yeop KimYLYong-Sung LeeNPNo-Hyun ParkFoshan University

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Implication

Randomized trial investigates quality attributes affecting satisfaction and trust in mobile shopping malls, suggesting implications for marketing strategies.

Key Points

  • This study aims to explore how different quality attributes of mobile shopping malls influence customer satisfaction, trust, and intention to continue using the service.
  • Survey conducted with 309 adults who purchase products via mobile devices from April 2 to April 21, 2021.
  • Quality attributes defined as system quality, information quality, service quality, product quality, and non-face-to-face quality.
  • Statistical analyses conducted using SPSS and AMOS to validate the research model.
  • Service quality, product quality, and non-face-to-face quality significantly improved customer satisfaction.
  • Trust was positively influenced by service quality, product quality, and non-face-to-face quality.
  • Satisfaction and trust both significantly promoted the intention to continue using mobile shopping.

Cite This Study

Kim et al. (2021) studied this question.

synapsesocial.com/papers/69ec598788ba6daa22dab5e7https://doi.org/10.17961/jdmr.24.03.202106.53
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