What question did this study set out to answer?

This study aims to test how corporate ESG activities influence brand attitudes, focusing on variations across product types.

April 25, 2026Journal of Distribution and Management ResearchOpen Access

The Effect of Consumer Perceptions of Corporate ESG Activities on Their Brand Attitudes: F ocusing on t he I nteraction E ffects of T ypes o f Products

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Authors

DADaechun AnUniversity of North Texas JKJAE YOUNG KIMKosin University Gospel Hospital JPJunseok Park

Discussion

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Implication

Randomized trial examines consumer perceptions of ESG activities affecting brand attitudes across various product types, suggesting significant implications for marketing strategies.

Key Points

This study aims to test how corporate ESG activities influence brand attitudes, focusing on variations across product types.
Conducted an online survey with 310 samples
Utilized a 5-point Likert-type scale for measurement
Performed reliability tests and confirmatory factor analysis for research validity
All three ESG dimensions positively affect brand attitude.
Luxury goods showed a greater impact from Environmental and Social compared to general goods.
Low-involvement products were influenced more by Environmental ESG, while high-involvement products saw a bigger effect from Social and Governance.

Cite This Study

An et al. (2023) studied this question.

synapsesocial.com/papers/69ec59c688ba6daa22dab7f7 https://doi.org/10.17961/jdmr.26.01.202302.111

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Implication

Randomized trial examines consumer perceptions of ESG activities affecting brand attitudes across various product types, suggesting significant implications for marketing strategies.

The Effect of Consumer Perceptions of Corporate ESG Activities on Their Brand Attitudes: F ocusing on t he I nteraction E ffects of T ypes o f Products

Discussion

Member takes

Implication

Key Points

Cite This Study

The Effect of Consumer Perceptions of Corporate ESG Activities on Their Brand Attitudes: F ocusing on t he I nteraction E ffects of T ypes o f Products

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider