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January 2, 2017Journal of Advertising

Covariance-Based Structural Equation Modeling in theJournal of Advertising: Review and Recommendations

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Authors

Joseph F. HairJoseph F. HairUniversity of South AlabamaBBBarry J. BabinUniversity of MississippiNKNina KreyRowan University

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Hair et al. (2017) studied this question.

synapsesocial.com/papers/69ecb574a967c57e2d07240ehttps://doi.org/10.1080/00913367.2017.1281777
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