What question did this study set out to answer?

This research aims to quantify the effects of technology-enabled delivery platform partnerships on restaurant sales channels.

Delivering meals with benefits: platform partnerships in the restaurant industry

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Randomized trial shows delivery platform partnerships boost online and physical sales for restaurant chains, suggesting profitable market strategies.

This research aims to quantify the effects of technology-enabled delivery platform partnerships on restaurant sales channels.
Analyzed a proprietary dataset tracking expenditures from over 9 million individuals in the USA.
Assessed causal impacts using difference-in-difference models with propensity score matching.
Conducted moderation analysis on physical store networks and direct-fulfillment services.
Each delivery platform partnership results in a 1.36% increase in physical channel sales and a 42.6% increase in direct online sales.
Chains with sparse store networks see greater increases in sales compared to those with dense networks.
Higher online sales are achieved when restaurants offer direct delivery options through their own websites.

Park et al. (2026) studied this question.

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Randomized trial shows delivery platform partnerships boost online and physical sales for restaurant chains, suggesting profitable market strategies.