Generative AI as agent: perceptual analysis of intrinsic and extrinsic factors from agency and chaos theoretical perspectives

Undoubtedly, the role of data analytics in understanding consumer behaviour and providing quality interaction and experience has helped ignite the exponential growth of generative AI in society. This exploratory study of AI as an agent in decision-making processes was designed to examine which intrinsic and extrinsic motivational factors affect the adoption and implementation of AI technology. A sample of well-educated adults from Western PA and Northeastern OH was used to test the degree to which consumers accept generative AI in their daily routines and decision-making activities. While many consumers are open to using AI and are willing to delegate some responsibilities to technology, empirical analysis has shown significant concerns about privacy, trust, and ethical dilemmas when using AI for personal and work-related activities.