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September 1, 1983Journal of Marketing

General Theories and the Fundamental Explananda of Marketing

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SHShelby D. HuntTexas Tech University

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Shelby D. Hunt (1983) studied this question.

synapsesocial.com/papers/69eeda51e2b49b8cc3b2550dhttps://doi.org/10.1177/002224298304700402
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