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April 28, 20260 citationsOpen Access

Effects of Bilingual Broadcasting on Audience Comprehension in Enugu State

Bilingual Broadcasting (Igbo-English Mix) and Its Effects on Audience Comprehension in Enugu State, Nigeria

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Authors

SOSebastine Chukwuebuka Okafor

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Overview

Descriptive survey examines bilingual broadcasting effects on audience comprehension in Enugu State, indicating enhanced understanding.

Key Points

  • This study investigates the impact of Igbo-English bilingual broadcasting on audience comprehension in Enugu State.
  • Descriptive survey design employed with a structured questionnaire.
  • 352 respondents selected through stratified random sampling from Enugu metropolis.
  • Data analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis via SPSS.
  • Significant positive relationship found between Igbo-English bilingual broadcasting and audience comprehension (r = 0.61, p < 0.05).
  • Higher comprehension scores for balanced Igbo-English mix (M = 3.92, SD = 0.74) compared to predominantly English broadcasts (M = 3.21, SD = 0.81).
  • Frequency of code-switching, bilingual familiarity, and educational background accounted for 47.3% of variance in comprehension scores (R² = 0.473, F(3, 348) = 104.12, p < 0.001).

Cite This Study

Sebastine Chukwuebuka Okafor (2024) studied this question.

synapsesocial.com/papers/69f04e9b727298f751e72824https://doi.org/10.5281/zenodo.19792936
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