Audience Perception in the Use of Indigenous Language by Wazobia FM, Lagos

This study examined audience perception in the use of indigenous language by Wazobia FM, Lagos. The study adopted a descriptive survey research design and collected data from 200 Wazobia FM listeners in Ikorodu, Lagos, using a structured questionnaire administered online via Google Forms. Data was analyzed using SPSS version 25, employing descriptive and inferential statistics. The findings revealed overwhelmingly positive perceptions of Pidgin broadcasting, with listeners reporting that Pidgin makes programs more entertaining, increases accessibility, builds trust, and creates a sense of belonging. Entertainment programs were the most commonly cited reason for listening, suggesting that successful indigenous language broadcasting requires combining appropriate language with high-quality content. Positive perceptions transcended demographic boundaries, with no significant differences based on age, gender, education, or occupation. Listeners valued Pidgin primarily for its ability to reach diverse ethnic groups and make information easier to understand. The majority did not identify any major challenges, though a minority expressed concerns about appropriateness for formal content. The study concluded that indigenous language broadcasting is highly effective and well-received by urban audiences in Lagos, and that traditional language hierarchies are weakening among younger, educated listeners. Recommendations were made for broadcasters, advertisers, policymakers, and educators to invest in and support indigenous language broadcasting.