An Analysis of Overseas Market Entry Strategies for Reorganization of Global Supply Network According to the U.S.A.Tariff Policy

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Key Points

The research aims to analyze overseas market entry strategies in response to the U.S. tariff policy and the restructuring of global supply chains.
Utilized AHP (Analytic Hierarchy Process) analysis to evaluate key factors for market entry strategies.
Assessed 16 detailed evaluation criteria related to the impact of U.S. tariff policies.
Identified and quantified weights for factors influencing overseas market entry.
Political risk was identified as the most important factor with a weight of 0.215.
Foreign direct investment regulations ranked second with a weight of 0.146.
Market potential followed with a weight of 0.103, indicating its significance in strategy formulation.

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Analyzes overseas market entry strategies for global supply chain reorganization, indicating strategic implications for industry resilience.

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Son Yong-Jung (2025) studied this question.

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