Randomized trial assesses the STMO model for balancing tourism income, sustainability, and environmental impacts in Juneau, indicating effective management strategies.
This paper offers a dynamic model to handle the issues of sustainable tourism management in Juneau, Alaska, a city dealing with overtourism. The model minimizes negative effects by combining social, environmental, and financial aspects to maximize tourism income. Dynamic feedback loops and a multi-objective optimization framework help to balance visitor counts, income, and sustainability. The first section of the research finds ideal visitor numbers and tax rates to maximize income while reducing social strain and environmental damage. The second section looks at how reinvesting tourism money into infrastructure and sustainability initiatives might help to reduce traffic congestion, improve environmental quality, and encourage local acceptance. The third component does a sensitivity study to find important factors that greatly affect sustainable results, such as environmental mitigating action and infrastructure efficiency. The model is meant to be flexible, which helps it to be used at other popular tourist sites. It describes plans to distribute visitor flows, boost lesser-known attractions, and make calculated investments to enhance the whole travel experience. Applying this strategy guarantees long-term sustainability of tourism by arming legislators with useful tools to balance economic gains with environmental protection and community well-being, preserving cultural and natural assets.
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Wang et al. (2026) studied this question.
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