The Influence of Trust, Sustainability Attitudes, and Perceived Retail Access on Purchase Intention in Local Shops: An Extended Theory of Planned Behaviour Approach

Buying local food can support local economies, but the factors that drive these purchases in specific retail settings, such as local shops, are still not well understood. Research that considers sustainability alongside factors such as trust and perceived retail access remains limited. This study examines how dimensions of sustainability, trust, and perceived retail access influence purchase intention, using the Theory of Planned Behaviour (TPB). Data were collected via an online survey in Međimurje County, Croatia (n = 303), and analysed using partial least squares structural equation modelling (PLS-SEM), which explained 55% of the variance in purchase intention. The results show that, in addition to attitude, subjective norm, and perceived behavioural control, only the environmental dimension of sustainability significantly influences purchase intention. These findings suggest that consumer decision-making in local shops is more strongly shaped by internal evaluations and perceived environmental benefits than by trust or access. The study provides channel-specific evidence from an intermediated short food supply chain (SFSC) format and shows that the relevance of extended TPB predictors varies across retail contexts.