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May 3, 2026Ho Chi Minh City Open University Journal of Science- Economics and Business AdministrationOpen Access

The impact of consumption values on the intention to purchase organic food: The moderating role of trust

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Authors

TNThanh Nhân Nguyễn

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Implication

Identifies purchase intention factors for organic food, highlighting trust's moderating role.

Key Points

  • The aim is to identify factors influencing the intention to purchase organic food and evaluate how trust affects this relationship.
  • Analyzed data from 252 consumers using Partial Least Squares Structural Equation Modeling (PLS-SEM) approach.
  • Evaluated the impact of various consumption values on organic food purchase intention.
  • Functional value is the strongest factor driving purchase intention.
  • Trust positively moderates the relationship between functional value and intention to purchase organic food.

Cite This Study

Thanh Nhân Nguyễn (2025) studied this question.

synapsesocial.com/papers/69f6e67c8071d4f1bdfc7342https://doi.org/10.46223/hcmcoujs.econ.en.16.2.3914.2026
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1An Empirical Analysis of the Effect of Trust on Purchase Intentions of Organic Foods2025
  2. 2Exploring the influence of health consciousness, environmental consciousness, knowledge, and trust in shaping purchase intentions of generation Z towards organic food2026 · 1 citations
  3. 3Organic food-buying intention drivers: a study based on means-end chain theory2024 · 14 citations
  4. 4The Mediating Role of Risk Perception and Price Consciousness on the Trust and Purchase Intention of Organic Food2025 · 1 citations
  5. 5How Trust Converts Intention into Organic Food Purchase: An Extended Theory of Planned Behavior Study of Chinese Office Workers2026