What question did this study set out to answer?

This research aims to identify the factors driving the adoption of Buy Now, Pay Later in the Indian e-commerce sector.

May 7, 2026Open Access

What Drives Buy Now, Pay Later Adoption? A DEMATEL-Based Causal Analysis in India's E-Commerce Supply Chain

Key Points

This research aims to identify the factors driving the adoption of Buy Now, Pay Later in the Indian e-commerce sector.
Dematel-based causal analysis approach
Focused on e-commerce supply chain in India
Identified key factors influencing Buy Now, Pay Later adoption
Provided insights for retailers to enhance payment options

Abstract

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What Drives Buy Now, Pay Later Adoption? A DEMATEL-Based Causal Analysis in India's E-Commerce Supply Chain

Key Points

Abstract

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