An information processing perspective is used to develop hierarchical and divergent models of how individuals process print ads. An aggregation across individuals generated related audience-level models, which were operationalized by using Starch scores and extended to incorporate specific ad characteristics. Confirmatory tests -indicate that these models provide a substantial advance over previous data-driven approaches to analyzing readership scores.
No takes yet. Share an insight, caveat, or question.
Adam Finn (1988) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: