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May 9, 2026Journal of Organizational Effectiveness People and Performance

Employer branding, employee experience and performance-relevant outcomes: a data-driven study of employee reviews

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Authors

DMDaniyal Haider MaharNational Research University Higher School of EconomicsNVNatalia VolkovaNational Research University Higher School of Economics

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Implication

Data-driven study uncovers links between employer branding and employee performance outcomes in IT talent.

Key Points

  • This research investigates how employer branding influences employee experiences that impact performance outcomes.
  • Analyzed 23,552 employee reviews from US tech companies using text-mining techniques and sentiment analysis.
  • Employed Latent Profile Analysis to identify distinct employee experience profiles.
  • Examined associations between employee experiences and employer ratings.
  • Identified four distinct employee experience profiles related to engagement, retention, advocacy, and employer reputation.
  • Work-life balance and management values significantly impact employer ratings and review sentiment.
  • Findings highlight the importance of tailored employment value propositions for enhancing organizational performance.

Cite This Study

Mahar et al. (2026) studied this question.

synapsesocial.com/papers/69fecfafb9154b0b828769cehttps://doi.org/10.1108/joepp-12-2025-1097
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