A Qualitative Exploration of Fashion Design Practitioners’ Experiences with Artificial Intelligence Tools

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Key Points

This research aims to explore fashion design practitioners' experiences and perceptions regarding the use of artificial intelligence tools in their work.
Qualitative exploration of practitioners' experiences with AI-based tools in fashion design.
Focus on applications such as idea generation, visualization, and communication.
Analysis of perceived benefits, limitations, and impacts on creativity and efficiency.
AI tools are primarily used in the initial planning stages, positively affecting work speed and efficiency.
Key advantages include reducing repetitive tasks and quickly reviewing multiple options, while drawbacks include issues with accuracy and reliance on fashion-specific data.
Practitioners' attitudes toward AI tools vary with usage experience; higher utility ratings are noted among those with practical experience.

Qualitative exploration reveals the impact of AI tools on creativity and process efficiency in fashion design practitioners.

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Kim et al. (2026) studied this question.

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