What question did this study set out to answer?

To identify the core drivers influencing consumer intention to adopt and expand the use of mobile fintech services in an emerging market context.

July 20, 2022InformationOpen Access

Drivers Influencing the Adoption Intention towards Mobile Fintech Services: A Study on the Emerging Bangladesh Market

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Authors

MHMd. Sharif HassanDaffodil International University MIMd. Aminul IslamPrince Mohammad bin Fahd University FSFarid Ahammad SobhaniEastern University

Discussion

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Implication

Survey study reveals key behavioral drivers of mobile fintech adoption in Bangladesh, highlighting the roles of trust, social influence, and facilitating conditions in advancing financial inclusion.

Key Points

To identify the core drivers influencing consumer intention to adopt and expand the use of mobile fintech services in an emerging market context.
Surveyed 218 consumers in Bangladesh using a structured questionnaire.
Assessed behavioral relationships within a conceptual research model using structural equation modeling in SmartPLS software.
Social influence, trust, perceived benefit, and facilitating conditions exerted significant positive effects on consumer adoption intention toward mobile fintech services.
Interface design responsive to user literacy levels and consumer feedback was qualitatively linked to increased digital transaction frequency and broader financial inclusion.

Cite This Study

Hassan et al. (2022) studied this question.

synapsesocial.com/papers/69ff18feef8139f8ff774acf https://doi.org/10.3390/info13070349

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Implication

Survey study reveals key behavioral drivers of mobile fintech adoption in Bangladesh, highlighting the roles of trust, social influence, and facilitating conditions in advancing financial inclusion.

Drivers Influencing the Adoption Intention towards Mobile Fintech Services: A Study on the Emerging Bangladesh Market

Discussion

Member takes

Implication

Key Points

Cite This Study

Drivers Influencing the Adoption Intention towards Mobile Fintech Services: A Study on the Emerging Bangladesh Market

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider