What does this research mean for the field?

The traditional Western hegemonic gaze of Orientalism has transformed into 'Techno-orientalism 2.0', where the East is no longer viewed as backward but is instead feared and racialized as 'tech-aliens' due to its technological dominance. Novelty: ClaimNovelty.SYNTHESIS. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

This work investigates the evolving concept of techno-orientalism and its implications in contemporary digital culture.

May 10, 2026The Journal of Popular Culture

Techno‐Orientalism 2.0: New Intersections and Interventions. By DavidRoh, BetsyHuang, Greta AiyuNiu, and Christopher T.Fan, New Brunswick, NJ: Rutgers University Press, 2025. 380 pp. $39.95 (pbk). ISBN : 978‐1‐97‐883921‐2

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This work investigates the evolving concept of techno-orientalism and its implications in contemporary digital culture.
Anthology of 20 essays divided into six thematic sections
Analyses of cultural productions including films, digital games, and TV programs
Framework integrating post-colonial, media, and ethnicity theories
Identified shifts in perceptions of Asian identities from primitive to technologically advanced due to the East's innovations
Highlighted the role of surveillance technologies and AI in shaping racialization of Asian identities
Explored intersections of Sinofuturism and Afrofuturism in contemporary digital narratives.

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Implication

Edited volume explores techno-orientalism in cultural production, highlighting implications for identities and geopolitics.

Cite This Study

Kenneth C. C. Yang (2026) studied this question.

synapsesocial.com/papers/6a00210dc8f74e3340f9bd2d https://doi.org/10.1111/jpcu.70090

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Techno‐Orientalism 2.0: New Intersections and Interventions. By DavidRoh, BetsyHuang, Greta AiyuNiu, and Christopher T.Fan, New Brunswick, NJ: Rutgers University Press, 2025. 380 pp. $39.95 (pbk). ISBN : 978‐1‐97‐883921‐2

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Implication

Cite This Study

Techno‐Orientalism 2.0: New Intersections and Interventions. By DavidRoh, BetsyHuang, Greta AiyuNiu, and Christopher T.Fan, New Brunswick, NJ: Rutgers University Press, 2025. 380 pp. $39.95 (pbk). ISBN : 978‐1‐97‐883921‐2

Key Points

Discussion

Implication

Cite This Study

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