K‐Pop Fandom: Performing Deokhu From the 1990s to Today. By AreumJeong, Ann Arbor, MI: University of Michigan Press, 2026. 176 pp. 24. 95 (paperback). ISBN: 978‐0‐47‐205789‐4

Key Points

• This analysis explores the evolution of k-pop fandom since the 1990s, focusing on performance and identity.
• Cultural analysis of k-pop fandom practices and performances.
• Exploration of historical and contemporary k-pop trends and their social effects.
• Identification of key shifts in k-pop fandom identity since the 1990s.
• Examination of the role of performance in fostering community and connection within fandom.