A persistent theme in the academic literature on technological innovation is that incumbent enterprises have great difficulty crossing the abyss created by a radical technological innovation and, thus, go into decline, while new entrants rise to market dominance by exploiting the new technology. However, this tendency is not universal. There are outliers in any population, and much can be learned from examining this group. Here we identify a number of factors that help to explain incumbent performance in markets shaken by a radical technological innovation.
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Hill et al. (2003) studied this question.
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