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November 1, 1990European Journal of Marketing

Some Exploratory Models for Assessing Small Firms′Marketing Performance (A Qualitative Approach)

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DCDavid CarsonOregon Health & Science University

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David Carson (1990) studied this question.

synapsesocial.com/papers/6a00a7974716aad0cc85c43d https://doi.org/10.1108/03090569010006056

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