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August 1, 1998Journal of Marketing Research

Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach

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Authors

DKDeAnna S. KempfMiddle Tennessee State UniversityRSRobert E. SmithUniversity of Toledo

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Kempf et al. (1998) studied this question.

synapsesocial.com/papers/6a016641831589f3542e1ba8https://doi.org/10.1177/002224379803500304
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