What question did this study set out to answer?

The study aims to identify and rate the challenges artisan entrepreneurs face in marketing their handcrafted goods.

Hurdles to handicraft marketing for artisan entrepreneurs in an emerging economy

View Full Paper

Ask AI

Bookmark

The study aims to identify and rate the challenges artisan entrepreneurs face in marketing their handcrafted goods.
Mixed-method approach combining qualitative observations and quantitative data analysis.
Focus group discussions held with artisan entrepreneurs to gather empirical observations.
Utilized the analytic hierarchy process to rank the identified challenges based on severity.
Identified six primary factors hindering effective handicraft marketing.
Factors ranked based on the severity of challenges as expressed by artisan entrepreneurs.
Highlighted the need for addressing these barriers to improve the efficiency of artisan-driven small businesses.

No takes yet. Share an insight, caveat, or question.

Mixed-method study reveals challenges in handicraft marketing for artisan entrepreneurs, indicating a need for strategic solutions.

Dalal et al. (2023) studied this question.

View Full Paper

Ask AI

Bookmark