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Journal Article Perspectives on Information Overload Get access Jacob Jacoby Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 4, March 1984, Pages 432–435, https://doi.org/10.1086/208981 Published: 01 March 1984 Article history Received: 01 March 1983 Revision received: 01 October 1983 Published: 01 March 1984
Jacob Jacoby (Thu,) studied this question.