Representing Age and Gender in Platformed Media: Audience Comment Analysis of Youngkle Grandma, Jeon Won-ju as Protagonist, and Soonpung Sunwoo Yong-yeo on YouTube

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Key Points

This research aims to explore how old age is represented in media through audience comments and the narratives of elderly female YouTubers.
Analyzed 51,077 comments from YouTube channels of Kim Young-ok, Jeon Won-ju, and Soonpung Sunwoo Yong-yeo.
Used LDA topic modeling, adjective analysis, and the Online Social Support Scale (OSSS) for multi-layered analysis.
Integrated commentary on digital platform narratives with audience responses.
Audience comments structured around support for elderly YouTubers, personal memories triggered by their stories, and evaluations of appearance and health.
Overall positive emotional attitudes towards elderly figures, recognizing their ongoing meaningful existence.
Online social support was characterized by respect, emotional backing, and sociability, albeit within normative expectations.

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Analysis examines age representation and audience reactions to elderly female YouTubers, showing changing norms and support.

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Kwon et al. (2026) studied this question.

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