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May 15, 2026Studies in Comparative International DevelopmentOpen Access

Economic Elites, Business Interest Groups, and Political Influence in Digital Media: Strategies and Tactics in Contexts of Constitutional Change in South America

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Authors

AOAlejandro Osorio-RauldUniversity of AlicanteEMEsther Clavero MiraUniversity of AlicanteOBOsvaldo BlancoUniversity of the Americas

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Implication

Exploratory study examines communication tactics of economic elites in digital media across South American countries, indicating differences in visibility and influence based on regime type.

Key Points

  • This article investigates how economic elites and business interest groups influence political change via digital media during constitutional transitions in South America.
  • Exploratory quantitative design analyzing 106 media interventions.
  • Used contingency tables, chi-square tests, Cramer’s V, and Categorical Principal Components Analysis (CATPCA).
  • Adapted tactics repertoire from Binderkrantz’s model validated by seven experts using Aiken’s V.
  • Significant associations found between regime type, organizational size, and visibility.
  • In Chile, large firms used high-visibility tactics like interviews, enhancing their public presence.
  • Ecuador's SMEs achieved medium visibility but had limited influence, while firms in Bolivia exhibited low visibility, indicating communicative marginality.

Cite This Study

Osorio-Rauld et al. (2026) studied this question.

synapsesocial.com/papers/6a06b95be7dec685947abf6fhttps://doi.org/10.1007/s12116-026-09498-2
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