Why the study?
The role of media in disseminating health information is often underscored, and this study aimed to systematically analyze the outreach of print and online earned media generated during a hypertension control project in North India.
Design
Descriptive cross-sectional analysis
Follow-up
11-month period
Authors
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Earned media may extend hypertension awareness reach cost-effectively; leaves open effects on control or outcomes in resource-limited settings.
Earned media can be strategically and cost-effectively used to promote public awareness about hypertension control in resource-limited settings.
Upadhyay et al. (2025) studied this question.
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