What question did this study set out to answer?

This research aims to evaluate how background music influences restaurant patrons' purchasing and staying behavior.

The Influence of Background Music on the Behavior of Restaurant Patrons

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Empirical study examines background music's effect on customer behavior in restaurants, suggesting important implications for sales.

This research aims to evaluate how background music influences restaurant patrons' purchasing and staying behavior.
Conducted an empirical study on restaurant customers.
Examined variations in music tempo and its effects on customer behavior.
Analyzed data on purchases and customer length of stay.
Changes in music tempo significantly affected the number of purchases made by patrons.
Variations in music tempo also influenced how long customers stayed in the restaurant.

Ronald E. Milliman (1986) studied this question.

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