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April 30, 2026The Korean Journal of Advertising and Public Relations

A Study of the Metaverse’s Social Value on Improving the Quality of the Life : A Comparison between MZ and Old Generations

Wonjun Chung Hong-Lim Choi Junehyock Choi

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Key Points

Examine the role of the metaverse in improving quality of life through moderated mediation, with a focus on different age groups.
Utilized the Technology Acceptance Model (TAM) and UTAUT2 framework.
Analyzed panel data over two years from 731 actual metaverse users.
Divided participants into two groups: MZ generation and older adults to compare outcomes.
Social isolation negatively impacted quality of life but positively influenced depression levels.
Depression acted as a negative mediator affecting quality of life.
No significant differences were found between the two age groups in terms of the intervention effects.

Implication

Investigates how metaverse affects quality of life in different age groups, indicating significant implications for social engagement.

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Cite This Study

Chung et al. (2026) studied this question.

synapsesocial.com/papers/6a08093ca487c87a6a40b2c1 https://doi.org/10.16914/kjapr.2026.28.2.92

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