Gender Representation in Serial Dramas

Audiovisual media shape audience perceptions and beliefs, particularly among young adults, influencing societal views on gender equality. This study aims to propose a reproducible teaching methodology for high school classrooms to enhance students’ ability to critically assess gender representation in serial dramas. Using a multimedia annotation software, the methodology involves two hands-on activities: (i) quantifying women’s on-screen presence by tagging their speaking time to compare it with that of men and (ii) documenting observations based on four common stereotypes in the portrayal of women on TV — physical appearance (often sexualized), parenting role (as caregiving mothers), sentimental relationship (as fiancées or wives) and occupational status (as homemakers or in low-status positions). Following the analysis, students share their findings in guided class discussions, which allow them to make meaning of the representations they observe and to challenge preconceived notions. This methodology encourages students to reflect on the media they consume, fostering awareness of how gender stereotypes shape social behavior.