What question did this study set out to answer?

To determine whether preferences for popular music develop during late adolescence or early adulthood and follow an identifiable life-cycle pattern.

June 1, 1989Journal of Consumer Research

Some Exploratory Findings on the Development of Musical Tastes

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Authors

MHMorris B. HolbrookColumbia University RSRobert M. SchindlerRutgers, The State University of New Jersey

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Implication

Empirical investigation reveals popular music preferences peak around age 24, suggesting developmental sensitivity and peer influence shape lifelong taste.

Key Points

To determine whether preferences for popular music develop during late adolescence or early adulthood and follow an identifiable life-cycle pattern.
Conducted an empirical investigation assessing the acquisition and progression of popular music preferences across age groups.
Analyzed preference trajectories at both aggregate and disaggregated levels.
Aggregate analyses demonstrated a strong correlation (R = 0.84) between age and music preference.
Disaggregated analyses confirmed an inverted U-shaped developmental trajectory (R = 0.46) that reaches peak preference at approximately 24 years of age.

Cite This Study

Holbrook et al. (1989) studied this question.

synapsesocial.com/papers/6a091eb9febbf018f815f6de https://doi.org/10.1086/209200

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Implication

Empirical investigation reveals popular music preferences peak around age 24, suggesting developmental sensitivity and peer influence shape lifelong taste.

Some Exploratory Findings on the Development of Musical Tastes

Discussion

Member takes

Implication

Key Points

Cite This Study

Some Exploratory Findings on the Development of Musical Tastes

Discussion

Member takes

Implication

Key Points

Cite This Study

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