Attention, Exposure Duration, and Emotions: Increased Pleasure and Habituation

A more pleasant stimulus is more likely to attract increased attention and, in the consumer behavior framework, to be chosen.But its intrinsic characteristics left alone, would more exposure duration and attention make a visual image more pleasant?Whether we are talking about a product image on a website, a video clip, or packaging, marketing practitioners from branding agencies to designers try to produce the most pleasing offerings for their target audience, and they are right to do so.More often than not, however, competitors would quickly cause most stimuli in a given category to become of average intensity and value, and radical changes cannot be done too frequently.The present study examined the extent to which the duration of exposure and Attention, exposure duration, and emotions: increased pleasure and habituation https://iaeme.com/Home/journal/IJM