This research aims to explore the service quality perception of insurance schemes offered by the National Insurance Company Limited (NICL) in Tiruchirappalli, TamilNadu.The study tests five hypotheses to evaluate factors that influence customer perceptions of service quality.The first hypothesis examines whether there are significant differences in service quality perceptions across different age groups, with results to be analyzed using One-way ANOVA.The second hypothesis investigates whether male and female customers perceive service quality differently, employing an independent sample t-test for analysis.
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Priya et al. (2025) studied this question.
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