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ABSTRACTFollowing Technology Acceptance Model (TAM), we study how abilities for searching and verifying commercial information online affect the adoption of e-shopping behaviors by internet users. Secondly, we study how these kinds of skills are positively influenced by the adoption of informative Internet uses. Finally, we reflect about the implications that digital inequality, i.e. the unequal distribution of beneficial uses of the Internet among the population, as informative ones are, can have on electronic commerce.
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Marco et al. (2016) studied this question.
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